Goldmine Farm to Market continues to sow the seeds of progress and opportunity in the Philippine rice industry as it proudly opens its 23rd branch in the heart of San Juan City, along Aurora Boulevard. This milestone not only reflects the brand’s steady growth but also underscores its commitment to making high-quality rice more accessible and affordable to Filipino households.
This San Juan branch is the fourth new franchise distributor that Goldmine Farm to Market has opened this year. The 2025 expansion started with the Molino V Branch in Bacoor, Cavite, which began serving customers last January 17. After that, the Brgy. Tagapo Branch in Sta. Rosa, Laguna opened on June 20. Just a day later, on June 21, the Sta. Ana Branch in Brgy. 874, Manila, also opened its doors. These new stores help Goldmine reach more areas, especially in busy cities where many people are looking for affordable and good-quality rice.
Goldmine Farm to Market’s trusted franchisees are at the core of this growth. The company takes pride in working with partners who share their values of integrity, consistency, and service. These franchisees play a key role in bringing high-quality rice to more communities—rice that is not only affordable but also fresh and sourced directly from farmers within Goldmine’s own network.
“We believe in providing not just rice, but opportunity,” said Mr. Ryanel Paitone, from the Goldmine management team. “Every new branch we open represents a new chapter for our franchisees and a chance for more families to have access to quality rice without breaking the bank. Our vision is to bridge the gap between farmers and Filipino households, and we’re doing it one branch at a time.”
As Goldmine Farm to Market continues to grow, it remains grounded in its mission: to create sustainable livelihood for farmers, enable entrepreneurs, and feed Filipino families with nothing but the best. With 23 branches and counting, the future is golden indeed.