Today, January 12, 2026, Goldmine Farm to Market proudly celebrates its third anniversary in franchising, marking a meaningful milestone in its journey of delivering quality and affordable rice to Filipino households while uplifting farmers, franchise partners, and communities across the country.
As the first-ever agri-business franchise in the Philippines to adopt a comprehensive Farm to Market approach, Goldmine Farm to Market continues to integrate the entire supply chain, from farming and milling to direct distribution to its franchisees. This system ensures consistent quality, fair pricing, and reliable access to rice for consumers nationwide. Guided by its vision to provide farmers, franchisees, and consumers with a better life, Goldmine remains committed to creating an endless Goldmine of opportunities for all.
Today’s celebration also honors the brand’s strong foundation in the rice industry. While the franchising arm officially began in 2023, Goldmine Farm to Market traces its roots back to 1998, built on decades of experience, expertise, and trust in agricultural trading.
In just three years of franchising, Goldmine Farm to Market has grown to 25 stores across Metro Manila and nearby provinces. Its reach now spans from La Union in the north to Candelaria, Quezon in the south, reflecting the brand’s steady expansion and the continued support of its franchise partners and loyal customers.
A core part of Goldmine’s success is its commitment to local farmers through contract farming. By providing seeds, fertilizers, and access to post-harvest facilities while guaranteeing the purchase of produce at pre-agreed prices, Goldmine helps protect farmers from market volatility and ensures fair agricultural trade. This model empowers farmers with financial stability and the ability to plan for the future.
Goldmine’s direct-to-consumer franchise model further strengthens its value by eliminating unnecessary intermediaries. This allows consumers to enjoy quality and affordable rice while enabling franchisees to benefit from stable demand and faster return on investment, supported by rice as the staple food of Filipinos. Beyond business growth, Goldmine Farm to Market continues to give back to the community. Every rice purchase made today and every day contributes to the brand’s Scholarship Program, helping send children to school and support educational opportunities nationwide.
To commemorate this third anniversary today, Goldmine Farm to Market is rolling out special Anniversary Day promotions across its stores. Customers can enjoy a Price Rollback Day with a three-peso rollback per kilo on rice products, symbolizing one peso for every year of Goldmine’s franchising journey. The official launch of the Goldmine Loyalty Card also takes place today, with customers earning double points when they purchase and use the card on the same day. Adding excitement to the celebration is the Golden SurpRICE promotion, where customers who purchase rice by the sack have a chance to receive surprise giveaways such as Goldmine Rice 25KG, Goldmine Rice 5KG, 10 percent discount vouchers, and exclusive Goldmine T-shirts.
As Goldmine Farm to Market celebrates its third anniversary today, the brand reaffirms its commitment to empowering farmers, supporting franchisees, and serving Filipino families with quality and affordable rice. With a strong foundation and a clear vision for the future, Goldmine Farm to Market looks forward to many more years of shared growth and meaningful impact.