Goldmine Farm to Market was recently featured in the program Julius and TinTin Para sa Pamilyang Pilipino, where Sales and Marketing Director Ms. Rhoslyn Diva and Chief Operating Officer Mr. Ryanel Paitone shared the company’s mission and business model. They emphasized how Goldmine is reshaping the rice distribution system in the country by adopting a Farm to Market approach that directly connects farmers to consumers.
Unlike traditional models that pass through multiple layers of middlemen, Goldmine shortens the supply chain. Through its contract farming program, the company provides farmers with complete farming inputs such as seeds, fertilizers, pesticides, and access to post-harvest facilities. Once harvested, the crops are milled in Goldmine’s own rice mill in Bulacan and then distributed directly to its franchisees. This system ensures that farmers receive consistent support, franchisees enjoy better profit margins, and consumers benefit from more affordable rice.
The brand’s franchise opportunity was also highlighted during the program. Goldmine offers a turn-key package currently priced at ₱458,000, a promotional rate from its regular price of ₱538,000. This package is designed for aspiring entrepreneurs who want a ready-to-operate business. It includes a complete store setup with rice dispensers, a POS system, metal palettes, marketing collaterals, renovation for a 20-square-meter store, initial inventory, and extensive training for both staff and owners. With a business model that emphasizes direct sourcing and affordability, franchisees are positioned to recover their investment faster while serving a growing demand for quality rice.
Recognizing the rise of digital entrepreneurship, Goldmine also opened its doors to online earners through its affiliate program. Available on TikTok, Shopee, and Lazada, the program allows affiliates to earn a 5% commission for every product sold. This initiative provides opportunities for students, stay-at-home parents, and digital-savvy individuals to earn from home without needing a physical store.
When it comes to product offerings, Goldmine ensures diversity and quality. The company carries sixteen different rice varieties to cater to a wide range of consumer preferences. These include everyday white rice, healthier alternatives for the health-conscious, and premium specialty grains such as Japanese Rice, Basmati Rice, and Multi-Grain Rice. This wide selection makes Goldmine a one-stop shop for households looking for both staple and specialty rice varieties.
Beyond profit, Ms. Diva and Mr. Paitone underscored the company’s corporate social responsibility. Goldmine continues to allocate a portion of its earnings to fund scholarships for underprivileged children, ensuring that every grain of rice purchased contributes to a greater cause. Its contract farming initiative also creates a sustainable cycle of support for Filipino farmers, allowing them to improve their livelihood and secure a stable income.
Goldmine Farm to Market is proving that a rice business can go beyond sales—it can also uplift lives. With its Farm to Market advantage, competitive franchise packages, online earning opportunities, wide product selection, and social programs, the company is positioning itself not just as a leader in the rice industry but also as a partner in nation-building.