Goldmine Farm to Market’s CEO, Mr. Orlando Manuntag as the Key Resource Speaker at Francorp’s “How To Franchise Your Business” Seminar
Orlando Manuntag, the CEO of Goldmine Farm to Market, took the stage as a distinguished resource speaker at Francorp’s “How To Franchise Your Business” Seminar, held on January 17, 2024, at Richmonde Hotel, Ortigas. Manuntag’s engaging talk not only shed light on the journey of Goldmine Farm to Market but also provided valuable insights into the decision to embrace franchising and the key elements for franchisee success.
In an insightful presentation, Mr. Manuntag began by unraveling the core principles that fueled Goldmine Farm to Market’s decision to open up its business model to franchising. Central to this decision was the brand’s visionary commitment to be an “endless source of riches and possibilities” for the farmers, its franchisees, and for the consumers.
For the Farmers, Goldmine Farm to Market envisioned creating a sustainable and mutually beneficial relationship through Contract Farming. This commitment reflects the brand’s dedication to supporting local agriculture and empowering farmers by providing a stable market for their produce.
As for the Franchisees, Mr. Manuntag emphasized the goal of offering them more than just a business opportunity. Goldmine Farm to Market seeks to be a platform for entrepreneurs to thrive, providing a profitable venture with a proven model and ongoing support. The CEO highlighted the importance of selecting franchisees who align with the brand’s values, fostering a sense of partnership and shared success.
The Consumer aspect of the vision involves providing quality food at an affordable price. Manuntag shared how Goldmine Farm to Market aims to consistently meet and exceed customer expectations by maintaining high standards in its products and services.
Manuntag also touched upon the crucial learnings derived from the franchising journey. He shared insights into the challenges faced, the importance of adaptability, and the continuous need for innovation. His talk resonated with the audience, providing a transparent view of the realities and rewards of venturing into franchising.
In the latter part of his presentation, Mr. Manuntag offered practical advice to aspiring franchisees. He outlined key factors essential for success, such as refining the business model, helping the franchisees succeed by developing training programs, ongoing support systems, and communication channels. He also shared how important it is to also look for a consultant with a proven track record in the franchising industry that can provide valuable insights, guidance, and support throughout the franchising process.
Orlando Manuntag’s presence at Francorp’s seminar not only showcased Goldmine Farm to Market’s success story but also positioned the brand as a beacon of purpose-driven franchising. As businesses look for models that extend beyond profitability, Goldmine Farm to Market stands as an inspiring example of a brand that integrates social responsibility, profitability, and quality into its franchising vision.