GOLDMINE FARM TO MARKET JOINS PFA’S 2ND GENERAL MEMBERSHIP MEETING 2026
Mandaluyong City, Philippines – October 21, 2026 — Goldmine Farm to Market proudly participated in the Philippine Franchise Association’s (PFA) 2nd General Membership Meeting, held at the Palawan Ballroom of EDSA Shangri-La Hotel in Ortigas Centre, Mandaluyong City.
With the theme “Lead Well, Live Well: Mindful Leadership for Sustainable Success,” the event brought together approximately 200 presidents, CEOs, C-level executives, and franchise leaders to strengthen industry connections, exchange valuable insights, and promote effective leadership in today’s evolving business environment.
The gathering featured Ms. Dinah Salonga, founder of Soil2Soil Wellness Center, content creator, sleep and burnout specialist, and leadership coach and mentor. Her session emphasized the importance of well-being, resilience, and mindful leadership in achieving sustainable personal and professional success.
She highlighted how effective leadership goes beyond business performance and decision-making, underscoring the need for leaders to prioritize their physical, mental, and emotional well-being. Her discussion focused on maintaining a healthy work-life balance, managing stress and burnout, building resilience, and cultivating a leadership mindset that inspires both personal growth and organizational success.
Through practical insights and valuable perspectives, Ms. Salonga encouraged business leaders to recognize that taking care of oneself is essential to leading others effectively, reinforcing the importance of healthy, balanced, and mindful leadership in building successful organizations.
Another highlight of the meeting was an engaging forum titled “GO GLOBAL: Winning Strategies for International Franchise Expansion.” The discussion featured Mr. Troy Franklin, Managing Partner of World Franchise Associates, and Mr. Miguel Kyan Aman, Export President of Miguelitos Ice Cream. The forum was moderated by Dr. Carl Balita, CFE, PFA Director for Education and CEO of Dr. Carl Balita Review Center.
The forum explored strategies and opportunities for expanding franchise businesses into international markets, emphasizing the importance of strategic planning, market readiness, adaptability, and building strong partnerships. It provided participants with valuable perspectives on navigating global markets and positioning Filipino brands for international growth.
As one of the event’s Official Donor Partners, Goldmine Farm to Market proudly supported the gathering by providing its signature Healthy Brown Rice, reinforcing the company’s commitment to promoting healthier food choices and overall wellness.
Beyond its participation and contribution, the event provided Goldmine Farm to Market with a valuable opportunity to build meaningful connections, gain fresh perspectives, and explore new avenues for growth within the franchising industry.
Moving Forward: Growing Together, Living Healthier
Goldmine Farm to Market remains committed to building meaningful partnerships, promoting healthier food choices, and driving sustainable growth. Join us in creating healthier communities and a brighter future—one healthy choice at a time!