In a recent episode of “Julius and Tintin – Para sa Pamilyang Pilipino” aired on February 22, 2024, listeners were treated to an enlightening discussion with Orlando Manuntag, the CEO of Goldmine Farm to Market. This special guest feature provided a unique insight into the remarkable transformation of Goldmine from a humble rice retailer in Baclaran Market in 1998 to a leading franchisor of a rice distributorship business today.
Click link to watch video – https://www.youtube.com/watch?v=RmWyeb75m5Q
Manuntag took the audience on a journey through Goldmine’s history, sharing the strategic decisions and innovative approaches that propelled the company to success. At the heart of Goldmine’s evolution lies the concept of backward integration – a strategic shift that saw the company transition from a retailer to a distributor, wholesaler, and even a miller. What sets the company apart is its recent foray back into farming. This bold move completes the circle of Goldmine Farm to Market’s supply chain, ensuring quality control and sustainability from farm to market. Manuntag emphasized the importance of this integrated approach, highlighting how it has not only strengthened Goldmine’s position in the market but also contributed to the empowerment of local farming communities.
During the interview, Manuntag also elaborated on Goldmine’s franchise package, offering its future franchisees a golden opportunity to join the Goldmine family and reap the rewards of a profitable business venture. Aspiring entrepreneurs were left inspired and motivated by Manuntag’s insights during the “Magnegosyo Tayo” segment of the show, realizing the potential for success within reach.
The interview with Goldmine Farm to Market CEO on “Julius and Tintin – Para sa Pamilyang Pilipino” provided a rare glimpse into the triumphs and challenges of building a thriving business from the ground up. Goldmine’s journey serves as a testament to the power of vision, determination, and a steadfast commitment to providing a better life for the farmers, its franchisees, and the consumers.