Officers of Goldmine Farm to Market amongst the Participants of International Franchise Conference and the CFE Program offered by the Institute of Certified Franchise Executives (ICFE) of the International Franchise Association (IFA) Education Foundation.

The Certified Franchise Executive program is a renowned educational initiative designed to elevate the competence and professionalism of individuals working in the franchise industry. It offers a comprehensive curriculum covering a wide range of essential topics, including franchise operations, legal aspects, marketing, and finance. By completing the program, participants earn the esteemed CFE designation, which signifies their commitment to excellence and adherence to industry best practices.


(From left to right: Goldmine Farm to Market CEO, Mr. Orly Manuntag; Director of Franchise Management Certicate Program, Georgetown University, USA, Mr Benjamin C. Litalien, CFE; Goldmine Farm to Market COO, Mr Ryanel Paitone)


(From left to right: Goldmine Farm to Market CEO, Mr. Orly Manuntag; President and Director for ASEAN/ Special Projects of Philippine Franchise Association (PFA), Mr. Sam Christopher Lim, CFE; Goldmine Farm to Market COO, Mr Ryanel Paitone)


Officers of Goldmine Farm to Market are among the June participants of the CFE program. This month’s session brought together a diverse group of enthusiastic individuals seeking to enhance their expertise in franchising. These participants represented various sectors within the industry, including franchisors, franchisees, and franchise consultants. Their diverse backgrounds and experiences contributed to a rich learning environment, fostering valuable insights and perspectives.

A distinctive aspect of the CFE program is the opportunity for participants to learn from industry experts and mentors. Seasoned professionals with vast experience in franchising serve as instructors, sharing their knowledge, insights, and practical strategies. This mentorship aspect of the program provides invaluable guidance and helps participants bridge the gap between theory and real-world application.

Following the CFE program, Goldmine Farm to Market also participates in the International Franchise Conference held on June 7 and 8 at the SMX Convention Center. The International Franchise Conference showcased a diverse range of franchise opportunities from around the world. Franchise brands and entrepreneurs from various industries presented their innovative concepts, highlighting the potential for expansion and investment. Discussions on sustainability, social responsibility, and diversity and inclusion
underscored the importance of these aspects in the modern franchise landscape.

The Conference placed a significant emphasis on innovation and emerging trends in the franchise industry. Presentations and workshops focused on disruptive technologies, digital marketing strategies, automation, and the integration of artificial intelligence where attendees, including representatives of
Goldmine Farm to Market had the opportunity to explore how these advancements can enhance operational efficiency, customer engagement, and overall business performance for its Franchisees.

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