
From a last ₱2,000 in his wallet to becoming the first Goldmine Farm to Market franchise owner in Bicol — a story of faith, courage, and a dream worth taking a chance on.
A new chapter begins for Goldmine Farm to Market as it proudly celebrates the grand opening of its very first branch in the Bicol Region, located in Alawihao, Daet, Camarines Norte!
This milestone marks more than just the opening of a new store. It represents a story of courage, determination, and the belief that sometimes, the biggest opportunities begin with the smallest leap of faith.
At the heart of this milestone is Mr. Jaevi Ilagan, the proud franchise owner of Goldmine Farm to Market – Alawihao, Daet Branch, whose journey toward becoming part of the Goldmine family began with an unexpected encounter at an expo.
During an International Franchise Expo he attended with his younger sister on April 24, 2026 at SMX Convention Center Manila, the two were exploring different franchise opportunities, hoping to find the right business venture to pursue. As they walked around the event, something caught their attention — the distinct sound of a gong echoing through the venue.
Intrigued by the sound, they followed it until they discovered the Goldmine Farm to Market booth.

What began as simple curiosity soon turned into genuine interest. They were captivated by the concept, the store’s design, the processes behind the business, and the opportunities that the Goldmine franchise had to offer.
But what makes this story even more remarkable is what happened next.
At that very moment, Mr. Ilagan had only ₱2,000 left in his wallet — coincidentally, the exact amount required for the franchise reservation fee.
With a bold decision and a willingness to take a chance, he chose to invest what he had left. Little did he know that this seemingly small decision would eventually lead him to one of the biggest milestones of his entrepreneurial journey.
Today, that leap of faith has turned into something tangible — the first-ever Goldmine Farm to Market franchise in the entire Bicol Region.
As the first franchise partner to bring Goldmine to Bicol, Mr. Ilagan carries not only the pride of opening a new branch but also the vision of taking the brand beyond his own territory. Driven by passion, determination, and a strong entrepreneurial spirit, he stands as an example of what can happen when someone dares to pursue an opportunity despite uncertainty.
His journey reminds us that success does not always begin with having everything figured out. Sometimes, it begins with recognizing an opportunity, having the courage to take that first step, and trusting the process along the way.
The grand opening of Goldmine Farm to Market – Alawihao, Daet Branch is therefore not just a celebration of a business milestone. It is a celebration of a dream that started with curiosity, a decision made with the last ₱2,000, and a vision that has now opened doors for Goldmine Farm to Market in a new region.
To Mr. Jaevi Ilagan, congratulations on making history as our first franchise partner in Bicol! May this be the beginning of greater opportunities, continued growth, and many more milestones ahead.
Because at Goldmine Farm to Market, we believe that when you have the will, the grit to pursue your passion, and the faith to take that first step, great things can fall into place.
One bold decision. One golden opportunity. One historic beginning in Bicol.
Welcome to the Goldmine family, Alawihao, Daet! Here’s to growing together and bringing Goldmine to greater heights!

